When you walk down the shopping street and see a variety of products on display, do we end up buying all of them? There are some products that we are not interested in. There are some products we wonder who buys them at all. And then there are some that we are fascinated with.
Even from the ones that we are fascinated with, we end up picking only a chosen few.
Similarly, we human beings are such products on display. There are impressionable minds that are out there shopping. By impressionable minds, I don’t necessarily mean the young ones. It includes everyone. Depending on the context and time and space of their lives, they will look for people with certain attributes. The ones that they like to hang around with are the products that they are fascniated with.
So our words and actions offer choices. The minute the impressionable minds start to make their choices based on our words and actions, we’ve turned ‘Influencer’. Hence, it is very important to use our words and actions very responsibly.
Mind you, the onus of making the choice and the responsibility of results from that choice always stays with the respective individual. But it does have an impact on the ‘Influencer’ as well. If the person is successful, our brand value as an ‘influencer’ goes up. If they do not succeed, it could have a different result.
So who are we really? We are simply choices on offer. Whether we stay on display or get picked up will be a direct result of the ‘Choices’ we make. Wishing you all the best choices in 2020.




